About

20211117_140625

Hi, I'm Helen

Writing about yourself is hard, isn't it?

Hello, I'm Helen, Northener and creator of The Lovecats Inc blog which has been established for over 12 years now and now takes the top spot of 'longest standing hobby'.

I created this blog as, back in 2008, I used to spend hours and hours pouring over editorials and outfits from the OG's of the blog world and thought hey, why not create my own? I've been taking it seriously since the 15th May 2012 and writing on a fairly regular basis ever since.

In my 12 years of blogging, I've been expanding my blog topics from personal style to beauty to baking and now interiors.

I've been fortunate enough to work with some amazing brands - from Topshop to ASOS to Selfridges to Kiehl's to Bobbi Brown - and travel to review some excellent places too. I've been to Paris, Tuscany, Northern Italy (Oritsei, Val Gardena), Tallinn in Estonia and more, and I hope to expand on this in the future as I thoroughly enjoy creating travel content.

I live in Northumberland with my partner and our two kittens Tsuki and Matsu and are currently renovating our 1901 end terrace house.

Contact: [email protected]